Regarder Media is an umbrella organization that will comprise various digital platforms, including Regarder, Regarder Cooking, Regarder Lifestyle, and others. The task was to create a logo and brand style guidelines for the organization. Above all, we had to keep in mind the company’s goal to enter the international market. The logo had to be simple, earnest, refined, emphasize quality, be noticeable, easily comprehendible, and adaptable for various purposes.
By taking the brand characteristics into account, we created a typographical logo that is minimalistic, refined, and well-adapted for digital media. The primary color pallet comprises timeless and classic gold and beige colors, but more intense red as a secondary color to signify courage, passion, strength, and life.