Marshe – Fish, sausage, prepared meat, baked goods, and semi-cooked food manufacturer known for its quality products. The task was to rebrand the company due to outdated visual style and low visibility on store shelves. We were briefed to make the visual brand identity that would be friendly but at the same time would showcase the premium quality of the brand.
Also to create a new packaging based on the newly-developed brand identity that would be easily distinguishable from the competitors’ products.
We designed a more modern logo with four unique brand-related elements: a letter M, fishtail, wheat kernel, and heart. The heart symbolizes love, the fish – the origin of everything, the wheat kernel – fertility of the land, the beginning of life, and development. The primary logo color is red, representing love, ambition, leadership, and energy. A secondary color is a gold representing warmth, wisdom, beauty, and wealth.
In total, we have created more than 50 product packagings. Including mouth-watering products, such as newly-baked bread and pastries, ham slices with fresh herbs, fried crepes, and grilled sausages on the designs. We used pastel colors to accentuate the logo and product.