Creating a new soft drink brand was very challenging and interesting project for Betterfly|DDB team. We’ve worked on brand concept, naming, positioning, and communication strategy.
According to our target audience (teenagers, young people with an active lifestyle), the main driver was the message “Are You Ready?”
Starting from positioning & brand strategy, to developing name, logo, packaging and communication materials for 360 integrated campaign – we’ve made sure that brand’s first entrance on the market won’t stay unnoticed.
Bright communication that challenges youngsters was a key to successful product launch.